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Start-ups should determine their target audience before creating a social media strategy. The nature of your services and your target audience will determine your chosen network. Online recruiting is another essential part of a social media marketing strategy for start-ups. Start-ups can create a community of brand ambassadors by recruiting new team members via social media. Customers can see the faces behind products and services by becoming brand ambassadors. To promote your start-up, you can also look for social media influencers.